Blogs

The intense competitive world we live in today has made customer experience a key factor for businesses feels Bahaa Abdul Hussein. Offering a great customer experience is no longer a luxury but a necessity. Customer expectations are high and not […]

The boom of online shopping and modern payment solutions are together penning a new chapter in the history of fintech observed Bahaa Abdul Hussein. E-commerce platforms are increasingly offering embedded finance services like lending and insurance to attract the tech-savvy […]

The insurance industry is on the cusp of a major transformation stated Bahaa Abdul Hussein. For decades, insurance has operated as a separate product that consumers must seek out and purchase. But soon, insurance will become an embedded feature seamlessly […]

As embedded finance becomes more popular, it’s changing the financial services industry. Embedded finance is when financial services are integrated into non-financial places. For example, an e-commerce site allows users to apply for a loan or access other financial services. […]

Embedded Finance, a term that has been resonating across industries, represents a groundbreaking shift in the financial landscape stated Bahaa Abdul Hussein. It’s not merely a buzzword but a transformative concept that’s altering the way businesses and consumers engage with […]

E-commerce has exploded in recent years stated Bahaa Abdul Hussein. More and more businesses are moving their operations online. This gave merchants access to a global customer base and customers the ability to shop from home. But the potential of […]